Fast Company Infographic

Product Packaging and Why It is Important on Packaging of

In 2000, Zuckerman sold Fast Company to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million. Just as the sale was completed, the collapse of the dot-com bubble burst, leading to significant losses and a decline in circulation. Webber and Taylor left the magazine two years later in 2002, and John A. Byrne, previously a senior writer and former management editor with BusinessWeek, was brought in as the new editor. Under Byrne, the magazine won its first Gerald Loeb Award, the most prestigious honor in business journalism. But the magazine could not reverse its financial decline in the wake of the dot-com bust. Although the magazine was not specifically about Internet commerce, advertising pages continued to drop until they were one-third the 2000 numbers.